[ Tips ] 一分鐘使用導覽
商品編號： 79606 出版日期： 1979/11/01 作者姓名： Farris, Paul W.;Reibstein, David J. 商品類別： Marketing 商品規格： 12p 再版日期： 地域： 產業： Advertising & public relations 個案年度： -
商品敘述：
Coordination between advertising and price strategies may lead to higher profits. Analyses of data from 227 businesses show the price-advertising relationship. The results show that companies with higher advertising budgets charge premium prices; consumers are willing to pay more for a perceived ""high quality"" product; and the association between advertising expenditures and price is strongest in the last stage of the product cycle. The price-advertising consistency principle is important for attaining a substantial return on investment.
涵蓋領域：
Advertising;Consumer behavior;Pricing strategy
相關資料：
哪些人也有訂購？